All formulas for connected commerce

21 > 23 September 2015



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The Cross-Channel event


A new event dedicated to 360° retail including the on- et off-line retail ecosystem, serving the global shopper. The collaboration of the 2 events, E-Commerce Paris and Digital(in)Store, will give an optimal vision of tomorrow’s business issues.



Sélectionner le jour de votre convenance 



Ouverture du salon Paris, capitale du commerce connecté

  • 10h-11h30
    Salle 6
    Conférence Plénière d'ouverture 1 | Going international – Histoires d'un développement international réussi
  • 11h30-12h30
    Salle 6
    Rookie Session 1 | Trouver les bons financements
  • 11h30-12h30
    Amphi Sirius
    Session Spéciale FEVAD | Protection des données personnelles
  • Pause Déjeuner
  • 14h-16h
    Salle 6
    Twitter Academy | Les utilisateurs de Twitter en France, les nouveautés produits ...
  • 14h-15h
    Amphi Sirius
    Keynote Microsoft | Comment innover grâce au digital et au design de service
  • 15h-16h
    Amphi Sirius
    Session Spéciale CPA | Une vision élargie du marketing à la performance
  • 16h-17h
    Salle 6
    Rookie Session 2 | Savoir bien s'entourer (recrutement et partenariat)
  • 16h-17h
    Amphi Sirius
  • 17h-18h
    Amphi Sirius
    Session Spéciale SNCD 1 | Connect Attitude 2014 : les comportements des consommateurs sur le web social et mobile
  • 18h-19h
    Salle 6
    Remise des prix des E-Commerce Awards

Consulter le programme



  • Choosing A PLATEFORM

    Once you have found an idea, how do you choose your technological solution: industrial platform, open-source development, delegation, packaged platforms and/or membership to a marketplace?

  • Creating & developing your website

    Choosing all the components of a site: ergonomics, hosting, mobile component, speed optimisation solutions, payment, certifications...and of course how to develop it (A/B testing, cart optimisers, etc.)

  • Choosing a payment solution/m-payment

    Tools and solutions enabling online retailers to offer their customers to finalise their purchases through a secured, ergonomic and innovative solution, on one or several terminals, either independently or in an integrated way.

Digital marketing

  • Recruiting and building loyalty

    Tools and techniques for attracting and retaining customers, optimising campaigns (emailing, loyalty-building solutions, competitions, etc.)

  • Using data and measuring effectiveness

    Solutions to improve your knowledge of your customers through the use of data(CRM, Datamining, Surveys, Big Data, etc.) Tools and techniques to measure and optimise performances (Webanalytics, Social Media optimisation, etc.)

Customer experience

  • Optimising the customer relationship

    Before, during and after the sale: services to inform, satisfy and assist the customer (call centers, chat support services, virtual assistants, after-sales service, etc.)

  • Exploiting multiple screens

    Tools and techniques to take advantage of the trend for multiple devices (Mobiles, Tablets, Smart TVs)

  • Engaging customers

    Tools and techniques to cultivate your reputation, to make customers latch onto the brand to guarantee their loyalty and develop sales (e-reputation, Social Marketing, etc.)

  • Developing cross-channel distribution

    Solutions to develop cross-channel marketing, to link up in-store and digital: web to store, click & collect, digitalisation of the point of sales, unified experience, etc.


  • Developing and optimising logistics

    Solutions and services for the shipping or return of the customer's purchase taking into account security, speed, proximity and cost (logistics hubs, carriers, freighters, postal services, packaging, etc.). Stock management and logistics optimisation.

Cross Functionnal

  • International, legal framework Fraud

    Optimize your international development, identify, understand and anticipate the weaknesses and threats of each development, understand the legal and fiscal concerns, find the best local partners …

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