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Digital Marketing

Published on by Nathalie Forest - updated on

The latest innovations in Digital Marketing will be presented at E-Commerce Paris.

DECIPHERING TRENDS

As our societies become more digitised with consumers adopting new ways of using technology, and the mobile-first and multi-screen trend continues to develop, digital marketing is, more than ever before, a crucial element in marketing strategies.

The following 5 trends are expected to establish themselves in 2016:

  • Establishing a 360° view of the customer: the wider application of CRM and DMP tools to build one-to-one relationships with consumers and put them back at the heart of the experience.
  • Using data: exploiting customer data to gain a better knowledge of clientele and provide them with a personalised shopping experience. Enabling the collection of information by making the benefits clear to consumers: a higher-quality offer and better service.
  • Demonstrating proactivity within the organisation: breaking down the organizational silos, mobilising internal strengths, embracing change, and creating new professions.
  • Seizing opportunities presented by connectivity: exploiting the potential of mobile, connected objects and market internationalisation.
  • Establishing the brand at the heart of the community: assessing the community’s potential and engaging it in a constructive relationship with the brand through a process of co-creation or opinion sharing (brand ambassadors).

E-Commerce Paris is the place to find tools and solutions to help you meet these challenges and stay ahead of your competitors.

THE DIGITAL MARKETING OFFER AT E-COMMERCE PARIS

Picto Digital Marketing

Exhibiting companies offer solutions in the following fields:

  • Interactive agencies / web design  
  • Iconography
  • Ergonomics
  • Photos / Videos studio
  • Advergames
  • Affiliation / Loyalty / CRM
  • Audit / Audience Measurement  
  • Behavioral Targeting / Retargeting
  • Content Marketing / Brand content
  • Training / e-learning
  • Direct Marketing: E-mailing, Databases
  • Multichannel Marketing
  • Buzz & Viral Marketing
  • Mobile Marketing
  • Website monetization
  • Multidevice
  • Studies / Marketing research
  • Real Time Bidding / Adexchanges
  • Advertising agency / Publisher
  • SEO / SEM
  • Social Marketing
  • Price comparison websites/ Buyers’ guides

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