Digital Marketing

Published on by Nathalie Forest - updated on

The latest innovations in Digital Marketing will be presented at E-Commerce Paris.


As our societies become more digitised with consumers adopting new ways of using technology, and the mobile-first and multi-screen trend continues to develop, digital marketing is, more than ever before, a crucial element in marketing strategies.

The following 5 trends are expected to establish themselves in 2016:

  • Establishing a 360° view of the customer: the wider application of CRM and DMP tools to build one-to-one relationships with consumers and put them back at the heart of the experience.
  • Using data: exploiting customer data to gain a better knowledge of clientele and provide them with a personalised shopping experience. Enabling the collection of information by making the benefits clear to consumers: a higher-quality offer and better service.
  • Demonstrating proactivity within the organisation: breaking down the organizational silos, mobilising internal strengths, embracing change, and creating new professions.
  • Seizing opportunities presented by connectivity: exploiting the potential of mobile, connected objects and market internationalisation.
  • Establishing the brand at the heart of the community: assessing the community’s potential and engaging it in a constructive relationship with the brand through a process of co-creation or opinion sharing (brand ambassadors).

E-Commerce Paris is the place to find tools and solutions to help you meet these challenges and stay ahead of your competitors.


Picto Digital Marketing

Exhibiting companies offer solutions in the following fields:

  • Interactive agencies / web design  
  • Iconography
  • Ergonomics
  • Photos / Videos studio
  • Advergames
  • Affiliation / Loyalty / CRM
  • Audit / Audience Measurement  
  • Behavioral Targeting / Retargeting
  • Content Marketing / Brand content
  • Training / e-learning
  • Direct Marketing: E-mailing, Databases
  • Multichannel Marketing
  • Buzz & Viral Marketing
  • Mobile Marketing
  • Website monetization
  • Multidevice
  • Studies / Marketing research
  • Real Time Bidding / Adexchanges
  • Advertising agency / Publisher
  • SEO / SEM
  • Social Marketing
  • Price comparison websites/ Buyers’ guides